Chidi graduated from Cambridge University and started his career in fashion at renowned advertising agency Bartle Bogle Hegarty (BBH) in London where he spent several years as the global account director on all Levi's advertising for Europe, Asia and South America. He collaborated on numerous award-winning campaigns with some of the world's leading visual artists - including photographers Nick Knight and Nadav Kander, and directors Tarsem, Michael Haussman and Jonathan Glazer. He also art directed global campaigns for premium UK luxury brands Alfred Dunhill and Ozwald Boateng. Along the way, he was awarded at the Cannes International Advertising Festival, One Show, and D+AD.
Inspired by his love for image-making, Chidi has focused more recently on photography and shot for a number of leading international publications including Vogue, i-D, Jalouse, Arena, Wallpaper and The Sunday Times. His commercial clients have included Alexander McQueen, Pepe jeans, Galeries Lafayette and Virgin Music. His work has also featured in various i-D/Taschen publications including "Fashion Now 2", "Safe+Sound" and "Soul i-D" - as well as exhibitions in Paris, London, New York and Milan.
Chidi recently relocated to New York City.